Eye Candy

“Dad, why do they have Hooters girls at their booth?”

“They bring them in to draw attention and a crowd.”

Attending Truck World today, after a decade in the industry, it is clear to me that the event is not the same as it has always been. Personally, I think the industry as a whole has made a pivot. But what is it, and will it last? Truck World is one of the best places to take in the industry from a granular perspective. You see the new technology that is coming in. You see the new players who are showing up and the old ones who are still around. Truck World introduces drivers to companies who need them and gives the general population an invitation to an industry that could change their lives.

As a 14-year-old, it was the best way to take in everything that transportation had to offer. Yet, my biggest takeaway was that the